When running a Google Ad campaign, it's easy to track booked appointments and total visitors to your booking page through Google Analytics.
Connect a Google Analytics account
In order to track conversions through Google Analytics, you'll need to set up a Google Analytics account, and connect the account to Resurva. You can follow the steps in this support article to set up a Google Analytics account and connect to Resurva: Set up Google Analytics for conversion tracking.
Create a Google Ad campaign
After you've set up your location on Google Analytics, the next thing you'll need is to create a Google Ads campaign. To set up a campaign, you can follow this step-by-step guide from Google support: Google Ads Help Center - Create a campaign.
Set a goal for your Google Ad campaign
When creating your campaign, you'll need to set a goal for the campaign during the initial setup - you can learn more about campaign goals in this article from Google support: Google Ads Help Center - Create a conversion action.
To track how many visitors make a booking, you can choose the option for Get more website sales or leads, then select Customers schedule an appointment in the next step.
You'll then be prompted to enter the URL of the booking confirmation page. You can type in "book/confirmed" (the base URL should already be filled in), then click Apply.
You can also set another goal to count visits to the booking home page, which would help give you an idea of total visitors vs. booked appointments - however, this number may not necessarily be accurate, as the booking home page would count a new visit anytime the page is refreshed, for example.